Importance of Internet Marketing for Auto Dealership

The Internet and the technology make the people to access the information from their pockets through mobile phones. In the present days to find any information the first source is the Internet. Customers read the auto news, reviews and updates from different sources like blogs, online communities, etc. So before they are coming to an auto dealer, they researched on some topics which is very essential for them. The digital marketing enables an auto dealer to find in the Internet by the users. It became a common Internet marketing strategy. Now we will see some other important issues relating to Internet marketing for auto dealerships.

• Reach more customers: Internet provides the advantage to reach customers worldwide. Just having a website for a dealership is not enough, the other side of the globe people can know about you. But the area of the dealer cover generally for a city or for a particular area. The location based services helps to find the customers within the area. The pay per click, local search engine optimization, etc., will help you to target on specific geographic area people as well with specific demographics. It works more accurately than the direct campaigns to the customers.

• Convenient for customers: It is difficult for a dealer to provide the information on 24/7 basis. When the dealership has some online presence through a website, the user can access the information relating to the products you offer and the information you want to tell. If there are any reviews about your business in online, the customers feel more convenient to reach you.

• Personalization as per purchase history: You can send the emails or communicate through Internet with the existing customers with special offers for them. So the customer purchasing history helps to cross sell the products through online.

• Marketing activity is measurable: What ever you are doing in the Internet you can track and measure. It gives a clear idea what are the strategies working and what are not.

• Long term exposure: Writing blogs, participating in communities and discussions, clarifying the doubts for online users will display for a long term. Qualitative and strategic Internet promotion will help you to lead a long term campaigns. In the beginning you need to keep some extra effort, but once you have a good presence, little effort with good content will continue your exposure.

The Internet marketing option pay per click will help you build a quick presence for your dealership website. Search engine optimization, social media marketing, etc., are helpful in building long term relationships with customers.

Fuel Pump – the Heart of Your Car Engine

The fuel pump is an essential part of the engine of a car. The vehicle needs energy source or fuel source to run. The fuel sources are electrical, liquid fuel and gas (like hydrogen) or any other. If the engine is based on a liquid fuel like gasoline (petrol) or diesel, it needs a way to get the fuel from fuel system to the carburetor. In most of the fuel delivery system, this method is fuel pump.

There are mainly three types of fuel pumps available at present. Two of them are used in automobiles, and the other one is not in use for automobiles. Each one has its own way of working qualities. Knowing about these will help to find the suitable one for your vehicle. In this article, we will discuss each briefly.

• Mechanical fuel pumps: Mechanical fuel pumps are used on carburetor based engines. A mechanical fuel pump's operation depends on the turning of a cam shaft. As a lever, it influences, pulling on diaphragm. And the diaphragm operates valves and lets the fuel to come out of the tank into the fuel distribution system. Because of this, mechanical operation, these pumps are called mechanical fuel pumps. These can operate only at 4-6 psi. These are low pressure pumps typically mounted on engine. The efficiency of fuel delivery system with mechanical fuel pumps slows down because it pumps the fuel into carburetor.

• Electric fuel pumps: Electric fuel pumps are used on the fuel injection system based engines. These can operate at 30-40 psi. There is no eccentric cam on a cam shaft in the electric fuel pumps to operate. These can produce higher pressure than the mechanical fuel pumps. Some fuel injection systems use two electric fuel pumps, one is mounted near or on the engine and another one is in the fuel tank.

Mechanical fuel pumps are slowly giving way to electric fuel pumps because of the latter's higher pressure pumping than mechanical pumps. Mechanical fuel pumps along with fuel injector help inject the fuel where it is needed. So, it becomes a more desirable alternative  to the mechanical fuel pump.

• Turbo fuel pumps: These are the third type of fuel pumps and are rarely used. This is because turbo fuel pumps are large in size, and are used for high volume type of engines. These are used in the jet and rocket engines. Researches has reduced the manufacturing costs of these engines but still these are large in size, and do not fit for the car.

So your car might possess either mechanical fuel pump or electrical fuel pump. You can know it finding it whether it has a carburetor or an injector.

Sources of Natural Vitamins and Synthetic Vitamins

Natural vitamins are obtained from the original sources and these vitamins contain co-factors. Whereas synthetic vitamins are made in laboratory; these vitamins contain artificial colors, sweeteners and preservatives, but they lack co-factors. Check with the doctor, before taking any synthetic vitamins because they know which vitamin is required for you and in how much dose. The following panel shows the sources of natural and synthetic vitamins.

Type of vitamin	Natural Sources of vitamin	Synthetic Sources of vitamin
Vitamin A	Vitamin A in animal sources is called retinoid. It includes eggs, fortified milk, cheese, cream, meat, cod liver oil, kidney, etc. Vitamin A in plant sources are called carotenoids. It includes carrot, lemon grass, spinach, sweet potatoes, apricots, papaya, mango, grapes, pumpkin, etc.	Synthetic sources of vitamin A are mainly: Vitamin A Acetate Vitamin A Palmitate These are made of benzene, methanol and petroleum esters.
Vitamin D	Vitamin D2 is synthesized by plants and vitamin D3 is synthesized by human skin. They are available in eggs, fish oil, milk and fermented soy complexes.	Synthetic sources of vitamin D are mainly: Irradiated ergosterol (yeast) Cholecalciferol
Vitamin E	Vitamin E is available in vegetable oils such as rice bran, sunflower oil, soybean oil and safflower oil. And it is also available in almonds, cereals, spinach, mango, broccoli, wheat germs, etc.	Vitamin E is made from petrochemicals by the reaction of isophytpol with trimethylhydrquinone. Dl-alpha Tocopherol is fully synthetic vitamin E. It is inexpensive and commonly sold in the market. Dl-tocopheryl acetate
Vitamin K	Vitamin K is available in: Plant sources: cabbage, spinach, wheat bran, wheat germ, oats, brussels sprouts, lettuce, barley, etc. Animal sources like milk, meat, eggs, etc.	Vitamin K3 - menadione
Vitamin C	Citrus fruits are the best source of vitamin C like orange, lemon and also in other fruits like kiwi fruit, raspberries, blueberries, strawberries, lettuce, tomatoes, red pepper, green pepper, cabbage, etc	Ascorbic Acid
Vitamin - B1	Fortified milk, yeast, green leafy vegetables, dry fruits, whole grains, cereals, beans, meat, brown rice, rice bran, etc.	Thiamine mononitrate Thiamine hydrochloride
Vitamin B2	Milk, yogurt, cheese, eggs, yeast, spinach, kidney beans, sweet potatoes, nuts and legumes.	Riboflavin
Vitamin B3	Rice, wheat, peanuts, fish, chicken, yeast, sunflower seeds, etc.	Niacinamide
Vitamin B5 Pantothenic acid	Yeast, milk, corn, egg yolk, lobster, organ meat, peas, peanuts, tomatoes, cauliflower, broccoli, avocado, legumes, soybeans, sweet potatoes, sunflower seeds, whole-grain breads, cereals, wheat germ, etc.	Calcium Pantothenate
Vitamin B6	Pork, hazelnuts, pork, garlic pistachios, starchy vegetables and in fruits other than citrus.	Pyridoxine Hydrochloride (HCL)
Vitamin B12	Fortified cereals, fortified soya products, skim milk, red meat, shellfish, eggs, cheese, etc.	Cobalamin or Cyanocobalamin
Vitamin Biotin	Almonds, cashews, peanuts, peanut butter, walnuts mushrooms bananas milk, cheese, eggs, fish, etc.	D-biotin
Vitamin Foliate	Liver, fortified breakfast cereals, broccoli, soya beans, bean sprouts, asparagus, peanuts, etc.	Pteroylglutamic Acid