The online shoppers don’t have specific products to purchase, they just glance at the products that pass in front of them and they need help visualizing how the products are. Generally the retail stores present the items in the store with the help of merchandising techniques to maximize revenue.
There are many merchandising techniques available for the online retailers like lifestyle images, expanded product information, multiple photographs and product collections. Most of the e-commerce sites have a more sophisticated product merchandising and presentation. The online companies have to present the products to the customers on the company's website categorically rather than alphabetically. Some of the online companies use drop down menus for choosing a department and a category within which it is easy to choose products easily for a customer. The other way of presenting the products is use of graphics for demonstrating the product. Merchandising also includes providing extensive product information and creating groups of products being used together. It is better to sell complete solution rather than selling products and this merchandising techniques is generally applied by clothing stores that combine pants, shirts, and accessories to create an entire outfit. Lifestyle merchandising is a technique where in each lifestyle area, products from different categories are grouped under various headings.
Applying more techniques to the online shopping helps the customers to make their shopping more easy and convenient and for online retailers it increases revenue and develops long term loyalty.
There are many merchandising techniques available for the online retailers like lifestyle images, expanded product information, multiple photographs and product collections. Most of the e-commerce sites have a more sophisticated product merchandising and presentation. The online companies have to present the products to the customers on the company's website categorically rather than alphabetically. Some of the online companies use drop down menus for choosing a department and a category within which it is easy to choose products easily for a customer. The other way of presenting the products is use of graphics for demonstrating the product. Merchandising also includes providing extensive product information and creating groups of products being used together. It is better to sell complete solution rather than selling products and this merchandising techniques is generally applied by clothing stores that combine pants, shirts, and accessories to create an entire outfit. Lifestyle merchandising is a technique where in each lifestyle area, products from different categories are grouped under various headings.
Applying more techniques to the online shopping helps the customers to make their shopping more easy and convenient and for online retailers it increases revenue and develops long term loyalty.
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